While many small companies are willing to lose money for the sake of growing quickly, I cannot stress enough that this is actually a really bad idea. The reasons that this is a bad idea would be a) lengthy and b) the subject of another article. The biggest point to take away for now is that you should be profitable on Day One and in each month thereafter.
Don't lose money, the business should always be making more money then it costs ___
References
Freecode camp, Freelance Web Dev Guide